Red, White & BLU: Celebrating America's 250th

This July, as America approached a milestone 250th birthday, we asked our BLU community to celebrate in a way only BLU could dream up: by investing in their own health.

From July 1 through July 31, Members and Team Members alike took on the Red, White & BLU Challenge, a month-long invitation to build small, meaningful habits across three categories:

• RED: Read 250 pages
• WHITE: Write 250 gratitude journal entries, notes, or messages
• BLU: Spend 250 minutes under the blue sky

The goal was never about perfection. It was about presence, purpose, and the small daily choices that add ThriveYears to a life well lived.

The Numbers Tell a Story

By the time the challenge wrapped on July 31, our community had logged more than 954 entries, each one a small act of health invested in celebration of a milestone birthday. Behind every number was a moment: a walk taken instead of skipped, a favorite book finally finished, a message of encouragement sent to someone who needed it most.

We heard about Members who received an out-of-the-blue text of gratitude from a friend and Team Members who found themselves reaching for a book on their lunch break instead of their phone. Walks turned into a daily ritual. Journals filled with words that mattered.

This is what the 5 Drivers of Health and Wellness^© look like in motion: the Personal driver showing up in quiet moments of reflection, the Community driver showing up in shared encouragement, and the Spiritual driver showing up in time spent outdoors, reconnecting with something bigger.

Thank You for Showing Up

To every Member and Team Member who read, wrote, and stepped outside this summer: thank you. You didn't just complete a challenge. You built habits worth keeping.

If you completed the Red, White & BLU Challenge, stop by the Welcome Center to pick up your signature shirt, a small thank you for a season of big intention.