The BLU Team

Who we are

The BLU Leadership Team

At the helm of BLU by ThriveWell™ is a visionary leadership team committed to transforming the way we approach health, wellness, and longevity.

Led by Dr. Gordon Chen and Dr. Jessica Chen, pioneers in integrating holistic well-being with evidence-based medicine, our team brings together a diverse group of passionate professionals who share a unified mission.

From experienced medical experts to dedicated longevity coaches, each member of our team plays a vital role in delivering personalized care that supports every aspect of an individual’s well-being.


Together, we work with one mission: to add ThriveYears™ by optimizing the 5 Drivers of Health and Wellness and bringing the best of evidence-based longevity medicine to those we serve.

Gordon L. Chen, MD

Chief Executive Officer

As a Board-certified Cardiologist and Internal Medicine physician, Dr. Gordon Chen’s leadership is shaped by his invaluable experience as Chief Medical Officer at ChenMed, where he and his family built a personalized approach to healthcare that empowers individuals to live healthier, longer lives. With two decades of outcomes-based care experience helping adults across the country live longer, Gordon and Jessica embarked on a journey to integrate the 5 Drivers of Health and Wellness (Personal, Community, Physical, Nutrition, and Spiritual) with the best of evidence-based longevity medicine.

As the Chief Executive Officer of ThriveWell and BLU by ThriveWellTM, Gordon is driven by a vision: to create longevity communities where people can optimize their healthspan and be connected to their purpose.

Jessica Chen, MD

Chief Health & Wellness Officer

As a Board-certified Internal Medicine physician and Diplomat of the Board of Anti-aging and Metabolic Medicine, Dr. Jessica Chen's extensive experience in health and wellness began at ChenMed as Chief Clinical Officer. She led clinical quality and shaped patient-centered care by training hundreds of physicians and clinical leaders on an outcomes-based care model. Her deep understanding of the 5 Drivers of Health and Wellness has made her a trusted leader in developing holistic care strategies.

As Chief Health & Wellness Officer, Jessica brings her passion for balanced living and prevention to BLU by ThriveWellTM. Her expertise ensures that the wellness journey is personalized, preventive, and fully integrated, focusing on longevity and vitality.

Astha Chopra

Chief Strategy and Technology Officer

Astha Chopra's passion for health and wellness is deeply rooted in her grandfather's wisdom and legacy. His influence is a guiding light, inspiring her to dedicate her life to ensuring that older adults receive the care and attention they deserve.

With 16 years of rich experience in diverse healthcare markets, Astha has been a beacon of leadership, holding pivotal roles such as Chief of Staff at ChenMed and VP of Clinical Effectiveness at Magellan Health. Her career reflects a deep commitment to driving growth, advancing innovation, and shaping meaningful healthcare policies. Her training and certifications further reflect Astha’s dedication to whole-person wellness. She is a NASM Certified Personal Trainer, a 200-hour certified yoga instructor, a mindfulness practitioner, and a trained Purpose and Life Coach. These qualifications reinforce her belief that true transformation comes from equally addressing mind, body, and spirit. Her approach to healthcare is characterized by heartfelt innovation, cultural competency, and the thoughtful integration of technology.

Astha believes in disruptive solutions that bridge the gap to better health outcomes, making healthcare more personalized, accessible, and empowering for all. She honors her grandfather’s teachings in every decision, echoing his belief in empowering individuals to thrive and lead healthier, more fulfilling lives. As Chief Strategy and Technology Officer at ThriveWell, Astha continues to champion innovative, tech-forward solutions prioritizing preventive care, mental health support, and purposeful living.

Nick Jackson

Operations Manager

London-born and raised Nick Jackson is a dynamic health and wellness leader championing service excellence, elevated member experience, and advanced fitness and recovery techniques.

As a former semi-professional soccer player and national championship-winning team captain, he applies the same discipline, leadership, and strategic mindset he used on the field to his professional endeavors. He holds a bachelor’s degree in Kinesiology and a Masters in Sports Management and Administration.

With extensive experience managing wellness and fitness facilities across multiple continents, Nick has successfully built and led high-performing teams, enhanced customer experiences, and streamlined operations to drive sustainable growth. As a NASM-certified personal trainer and expert in whole body EMS (Electromyostimulation), he has developed and implemented innovative fitness programs to improve well-being across all age groups.

His results-driven and service excellence approach and passion for enhancing performance allow him to make a meaningful impact by embodying health and wellness principles in his own life and empowering others to do the same.

Jaime Lane

Health and Wellness Manager

As the Health and Wellness Manager at BLU by ThriveWellTM, Jaime is at the forefront of redefining longevity and personalized wellness. With over 21 years in healthcare, she combines deep clinical expertise with a passion for holistic health to empower individuals to optimize their healthspan and achieve peak well-being.

Jaime’s career is marked by leadership and innovation. In her prior role at Lee Health, she managed the endovascular lab and played a pivotal role in launching the Trans-catheter Aortic Valve Replacement (TAVR) program in 2011. As a key member of the structural heart program for 14 years, she contributed to groundbreaking advancements in cardiac care.

Her dedication and impact were recognized when she received the prestigious Doc Coggins Award, an honor given to Lee Health employees who exemplify outstanding service, leadership, and commitment to patient care.

Beyond traditional healthcare, Jaime is a NASM-certified personal trainer, an expert in whole body EMS (Electromyostimulation), and a 200-hour yoga teacher certification. She seamlessly integrates science-based strategies with movement, mindfulness, and longevity-focused health optimization. A dedicated fitness enthusiast, she has conquered sprint triathlons, a half Ironman, Tough Mudder, Spartan races, half marathons, and a full marathon. She lives out the principles of active, purposeful living, whether through cross-fit, yoga, running, cycling, hiking, or snowboarding.

At BLU, Jaime is committed to revolutionizing how people approach long-term health. She leads with expertise, energy, and an unwavering dedication to helping individuals unlock their full potential—ensuring they don’t just live longer but live better.

Melissa Garcia Villa

Marketing & Communications Director

Melissa Garcia Villa is a seasoned marketing professional based in Florida with over a decade of experience in digital media strategy, branding, and communications.

Since joining the ThriveWell team in March 2024, Melissa has enthusiastically embraced the challenge and opportunity of contributing to a startup dedicated to enhancing health, wellness, and longevity in South Florida.

As Marketing Director for BLU by ThriveWellTM, Melissa leads with both creative vision and strategic precision, crafting bold brand narratives, developing integrated campaigns, and driving digital engagement that connects authentically with the communities BLU serves.

Melissa’s work is deeply rooted in faith and purpose. She believes her role is not only professional but part of a greater calling, to create meaningful impact, spread love, and build healthier, more connected communities across South Florida and beyond.

Organizational Pillars

Man on mountain glorifying God

Our Purpose

To glorify God by bringing more love and better health to those we serve.
woman on beach seeking purpose and longevity

Our Vision

To bring purpose, longevity, and 20,000 ThriveYears™ to each community we serve.

Our Mission

We add ThriveYearsTM by optimizing the 5 Drivers of Health and Wellness and bringing the best of evidence-based longevity medicine to those we serve.
healthy people walking on the beach

Values in Action

Demonstrating Love
Leading with heart.
Building Trust
Rooted in integrity, proven by action.
Embracing Creativity
Disrupting, innovating, and elevating.
Displaying Perseverance
Gracefully steadfast through every challenge.
Inspiring Faith
Anchored in hope, guided by purpose.

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