Written by
Melissa Garcia Villa
Marketing Director
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On Saturday, February 21, 2026, BLU was honored to serve as a sponsor of First Priority’s 21st Annual Auction Fundraiser, held at the iconic Rusty Pelican in Key Biscayne.
The evening brought together an inspiring and engaged community for a night defined by purpose, generosity, and meaningful connection. Guests gathered in support of First Priority’s mission to invest in the next generation, reinforcing the shared belief that strong communities are built by empowering future leaders.
The event featured an exclusive silent and live auction showcasing unique Florida treasures, creating an atmosphere that was both celebratory and impactful. With an exceptional turnout, the evening reflected the strength of a community united around a common cause.
BLU, supports the communities we serve. We believe that true longevity is rooted in connection, purpose, and contributing to something greater than ourselves
We are proud to support organizations like First Priority and grateful to be part of an evening that not only celebrated generosity but helped create a lasting impact for generations to come.



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