On April 25, the BLU by ThriveWell™ team joined hundreds of guests for an unforgettable evening at the Las Olas Wine & Food Festival, benefiting the American Lung Association. Stretching along Las Olas Boulevard between SE 6th Avenue and SE 11th Avenue, the event brought together top culinary experiences, fine wines, and a vibrant community—all in support of lung health and research.

Amid the tasting tents and live entertainment, guests got an exciting sneak peek of BLU by ThriveWell™, our newest initiative focused on optimizing health, wellness, and longevity. Our booth drew enthusiastic crowds eager to learn more about evidence-based longevity medicine and recovery strategies—and to test their own strength in our interactive Grip Strength Challenge.

Men and women of all ages stepped up to the challenge, squeezing the digital dynamometer to find out just how powerful their grip really was. We crowned the top performers and announced the winners on April 30 via our Instagram page. In addition to the strength contest, we hosted a fun giveaway where one lucky guest was randomly selected to receive their choice of a complimentary VO₂ Max test or a Lunar iDXA scan—two powerful tools for measuring cardiovascular fitness and body composition.

It was truly a night to remember, and our team had a fantastic time bringing health, wellness, and longevity into spaces it’s never been before. We're grateful to be part of such a meaningful event and to help support the vital work of the American Lung Association.